Mentorship for independent, coach-led gyms

You're a great coach. Nobody taught you the business bit.

You've built something people love. It just doesn't pay you what it's worth, and it can't run without you.

We help independent gym owners fix their model, the pricing, the team and their numbers, so the coaching stays brilliant and the business finally works.

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Free, 45 minutes.

Trusted by 500+ gyms in 16 countries.

Growing your gym shouldn't be this hard.

You're a one-person band, doing every job in the gym yourself.

You're spinning too many plates and can't tell which ones matter.

You're stuck on the floor coaching most sessions, with no time to work on the business.

You know you're too cheap, but the thought of a price rise stops you raising it.

You're winging your numbers, and a little scared to look at the bank.

You're missing bedtimes and weekends, and you're not sure what it's all for.

The advice that keeps you stuck

The industry has one answer for all of it: get more.

More leads. More members. More ad spend. So you chase volume, pack more bodies into classes, and the chaos only gets louder. More volume was never the fix for a gym that leans on you for everything. It just hands you more to carry. The leads were never the real problem. The structure underneath them is.

The good news? This is a structure problem, and structure is fixable.

With the right people around you, it won't be.

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THE GYM OWNER NETWORK METHOD

From chaos to control.

One method that fixes the whole business, your coaching, your systems, and your strategy, so growth happens on purpose instead of luck.

Before GON After GON
Members drift and quietly cancel, and you never quite know why. Members stay longer, get results, and bring their mates.
Your coaches show up for a pay cheque, not your mission. Your team gets better results than you ever did alone.
You are the business. If you stop, it all stops. Your team runs the gym. You lead the business.
Income is all over the place. Good one month, bad the next. Growth is steady. You know your numbers every week.
You haven't had a real holiday in years. You take real breaks, and the gym does well without you.

Make your coaching the reason members stay.

Build a product members love, stay for, and tell their mates about. You stop being the cheap option and become the gym everyone wants to join.

Install systems that grow it without you.

Hiring, tracking, keeping members, and bringing in new ones, all running on purpose. Growth stops depending on you being everywhere at once.

Lead the business, and price it like one.

Know your numbers, set prices that let you hire and pay yourself properly, and make the big calls with people who actually run gyms beside you.

Book a call See which pillar will unlock growth for your gym first.

The order matters more than the list

Most owners try to fix marketing first. It's the last thing we touch.

  1. Clarity

    Know your numbers and get control of your week.

  2. Product

    Make the coaching worth more before you charge more.

  3. Model and pricing

    Price it so you can hire and pay yourself.

  4. Team

    Stop being the only one who can coach to your standard.

  5. Retention

    Keep members 18 months, not 9.

  6. Marketing

    Now leads compound instead of leaking.

We know exactly where you are. We've stood there ourselves.

We've coached the 6am, cleaned the toilets, made payroll work by Friday, and wondered why working harder only left us more stuck. We know the loneliness of being the one who does everything, because we've done it.

That's why GON is built and led by people who've built and run gyms themselves.

Not marketers. Not an agency. Not coaches who left the floor years ago. Your mentors have built and run their own gyms, from small studios to multi-site operations, and most still run them today. We've mentored 500+ gyms across 16 countries, and we only coach you through what we've already done ourselves.

Jenz Robinson

Jenz Robinson

Co-Founder

Runs GON's weekly sales and leadership calls and mentors members one to one. Built and scaled multiple gyms before co-founding the network. Direct, commercial, allergic to excuses.

Ollie Marchon

Ollie Marchon

Co-Founder

Founder of MARCHON, one of the UK's most respected performance gyms, and co-founder of Gym Owner Network. Systems-led, with a gift for turning operational chaos into repeatable playbooks.

Abi Durrant

Abi Durrant

Performance Coach

Owner of Barbelle Scarborough since 2017, running a mixed small group model. Numbers-driven, and brilliant at getting owners to act on the data they usually avoid.

CMAC

CMAC

Performance Coach

Owner of CMAX Health and Fitness, delivering high-quality small group PT. Challenges self-limiting beliefs and pushes owners to raise the bar on product.

Jack Robson

Jack Robson

Performance Coach

Coaching since 2011, opened Full Life Fitness in 2021 and transitioned it to Small Group PT the year after. Cuts through overwhelm with practical playbooks.

Rhys Jenkins

Rhys Jenkins

Performance Coach

Opened BSC Bicester in 2020, a personal training facility built around converting and keeping the right members. Best at structuring the member journey so conversion and retention compound.

  • 18 months how long members stay at GON gyms. At most gyms it's 9.
  • 2 or 3 in 100 how many walk away in a normal month.
  • £130,000 what the average GON member adds in new revenue in year one.

That's an average from real members, not a guarantee. Your numbers will be your own.

"You get tailored advice from people who have actually done it."
Will and Julianne, Aligned

Live from inside the network

Results from gym owners like you, from around the world.

Real posts from members of the network. Nothing polished, nothing cherry-picked.

Want to post your own wins in here? Book a call.

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CLIENT STORIES

They were exactly where you are. Here's where they are now.

XO Fitness: The Turnaround

The Turnaround

XO Fitness

"I learned more about running a business in one month than I had in 10 years."
£8k/mo → £30k/mo in 12 months

Eleven years running a gym without really knowing how. Highest month ever was £8k. Twelve months later, a £30k month with £8k in profit. A complete transformation of how the business runs.

Sam & Tristan: The Revenue Leap

The Revenue Leap

Sam & Tristan

£7k/mo → £45k/mo

100 members who didn't care. Working second jobs just to pay bills. No team, no systems. In under 18 months: a team of 7, outgrew their space, and bought a 5,000 sq ft gym.

"We went from not being able to call it a business to having a future we can actually plan for."
Ryan Thomas: The Rebuild

The Rebuild

Ryan Thomas

"I walk into my gym and can't believe it's my team, my culture, my standards."
Zero profit → High-margin £45k+ months

Broken business model. Zero profit. No freedom, no family time. Lost 75% of clients, then rebuilt from 20 members to £45k+ months with strong profit in one year.

Jake White: From Landlord to Leader

From Landlord to Leader

Jake White

Freelance PT model → Full team, doubling size

Just a landlord with freelance PTs. Stuck doing everything himself, burning out on the floor. Now his team runs the show, the business is booming, and he's finally working on the gym rather than in it.

"I realised people don't train with me. They train with the brand."
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YOUR PATH TO FREEDOM

Three steps. One clear plan. No more guesswork.

Step 1

Book your call

Tell us about your gym in a short form, then get on a free call with a coach who runs one.

Step 2

Get your findings

We find your single biggest bottleneck and show you what to fix first. A senior mentor maps your gym in the first 30 days.

Step 3

Build, and get your life back

Follow one clear plan with daily coaching, the Vault, and a room full of gym owners beside you, until the gym runs without you and you coach because you want to.

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You'll know if this is you

This is you

  • You own your gym, and the space it runs in.
  • You care more about the coaching than the head count.
  • You're ready to change the model, not just buy more leads.

This isn't us

  • Franchises and chains.
  • Gyms packing twelve or more into a session, unless you want to change that.
  • Anyone hoping we'll run it for you. We mentor. You execute.

Earlier in the journey? Start here instead.

Leave it as it is and next year looks like this one, another twelve months on the floor, the price rise you keep putting off, the coach you still can't afford to hire, and the evenings with your family you don't get back. Most owners reach a point where they can't carry it any longer, and that's usually when they call us.

You don't need more leads. You need a business that's built properly, and that's what GON does. We're a business mentorship community led by people who've built and run their own gyms, and we work on the whole thing, from your pricing to your team to your numbers. A senior mentor maps your gym in the first 30 days and builds you one clear plan, then daily coaching and a room full of other owners keep you moving until the gym runs without you.

Our average member adds £130,000 in new revenue in their first year, and most make that back within 60 days from a single price change. As Chris and Harry, who run XO Fitness, put it, "I learned more about running a business in one month than I had in 10 years."

Start by booking a free call. We'll find your biggest bottleneck and show you what to fix first. If you're not ready to talk yet, the £47 workshop is a smaller first step that still helps.

Book your call below.

Book a call

Book Your Call

A few questions before we talk. This takes 2 minutes, and it means whoever you speak to already knows your numbers, so you can spend the call on your gym instead of getting us up to speed.

You don't need good answers. Most people fill this in unsure. That's normal, and it's why the call helps.

No salesperson, no pressure. You'll be talking with a fellow gym owner.

Join the gym owners who finally got their time back.