Gym Owner Network

Your gym probably doesn't have a leads problem. It has a business model problem.

This workshop helps you quickly identify what's actually keeping your gym stuck, so you can stop guessing, focus on the right problems first, and start creating a business that feels more stable and easier to run.

You do not need to rebuild your business overnight. You just need clarity on what to fix first.

Get instant access · £47

Lifetime access. Go through it at your own pace and revisit the sessions whenever you need them. 14-day money-back guarantee.

500+
Gyms helped
19
Countries
£130k
Avg. additional annual revenue generated by gyms in Year 1
The Real Reason You're Stuck

You're doing everything yourself. And the numbers barely move.

You open the gym. You coach every session. You answer every message. You follow up no-shows at 9pm. You send awkward "just checking in" messages. You reply to Instagram DMs between sessions hoping someone finally commits.

You clean the toilets. You cover missed shifts. You put out fires.

By 9pm you're physically wrecked, mentally fried, and still thinking about tomorrow's cancellations, payroll, and whether this business is ever going to feel easier to run.

And the frustrating part is you're probably working harder than ever. But the business still depends on you for almost everything.

So you think: "I just need more leads."

But after working with 500+ gyms across 19 countries, the pattern is usually the same. More leads temporarily increase revenue, but the owner still ends up overwhelmed, underpaid, and stuck because the underlying model never changed.

These usually aren't effort problems. And they're not because you're bad at business. They're usually model problems: pricing, systems, delivery, retention, and owner dependency all working against each other.

If you're charging £80/month and personally coaching most sessions yourself, you'd need hundreds of members just to create a decent income. All while spending most mornings, evenings, and weekends inside the gym trying to keep everything afloat.

That's why so many gym owners feel trapped even when the business is technically growing.

If you don't have a low-risk first offer, you're trying to sell memberships to cold strangers who barely know you. Most disappear before ever joining.

If you're not tracking basic numbers like leads, conversion rates, and cancellations, you have no idea what's actually broken.

And if you're still coaching 30+ hours a week, there's very little time left to actually improve the business itself.

Right now you're a firefighter. Every time something breaks, you rush in and try to put it out before the next problem starts.

You can't scale chaos. You have to build systems around what already works before you can grow.

Real Gyms. Real Numbers.

What happens when the model gets fixed.

"For years, our best revenue month was £8k. Last month, profit alone was £8k. And for the first time, we stopped feeling anxious at the end of every month and finally felt like the business was under control."

XO Fitness went from £8k/month revenue to their first £30k month in 12 months with GON. "I learned more about running a business in one month than I had in 10 years."

XO Fitness

"It didn't feel like we owned a business. It felt like we were just going in day to day with no end goal."

Sam and Tristan ran what they described as a glorified CrossFit box with one-to-one PT on the side because it didn't pay enough. They intentionally reduced from 110 members at the wrong price point down to 30, rebuilt the business properly, and eventually grew to 230 members inside a facility four times the size.

Sam & Tristan, CTPT Canterbury

"We had grown this business out of passion that was serving everyone else but us."

Payroll had climbed to 75% of revenue, making growth feel impossible. After simplifying the model and restructuring delivery, the business now runs at 40% margins with £60k months.

Ryan Thomas, Equilibrium Petersfield
Here's What We've Learned

Good gyms find ideal customers. Great gyms shape how customers think before they ever enquire.

We've worked with over 500 gyms across 19 countries. The pattern is usually the same.

The gym owner is stuck under £15k/month. They think they need more leads. So they boost posts. Hire cheap agencies. Run challenges.

Leads come in. Some convert. Most disappear. Revenue spikes briefly, then drops back down.

That's because they're treating symptoms instead of the actual problem. Not enough leads is usually a symptom. High churn is a symptom. An underperforming coaching team is a symptom.

The actual problem is usually how the gym is priced, structured, and operated.

Across hundreds of gyms we've worked with, one pattern shows up constantly. Many gyms under £15k/month are priced and structured in a way that makes healthy profit margins extremely difficult, especially when the owner is still coaching most sessions themselves.

This workshop fixes the model first. Because once the model works:

  • marketing gets easier,
  • sales become less awkward,
  • retention improves,
  • decisions become clearer,
  • and the business starts feeling calmer and more predictable to run.
What's Inside

Five focused sessions designed to help you understand what to fix first.

Module 01

Systems That Set You Free

Most gym owners don't need more information. They need clarity. This session helps you understand exactly how somebody goes from discovering your gym to becoming a paying member. So you can finally identify bottlenecks, delegate properly, and stop relying on memory and guesswork. Right now, most of the business probably exists in your head. That's why staff interrupt you constantly, tasks fall through cracks, and taking time off feels stressful. This session helps you document what already works so the business stops depending on you for every decision. The goal isn't "more systems." The goal is creating a gym that feels calmer, clearer, and less reactive to run.

Module 02

Attract Members Without Chasing Them

Most gyms spend hours posting content, watching people like it, and still wondering why barely anyone actually books. This session shows you what to post if you want more local people booking trials instead of just liking a reel, watching your stories for three weeks, and disappearing. You'll learn how to attract attention from local prospects, how to build trust before somebody ever enquires, and how to create content that actually drives conversations. We also cover why sending prospects through multiple links usually lowers conversions, why most smaller gyms don't have a branding problem (they have an attention problem), and why talking about your customer matters far more than endlessly talking about your gym. If your content currently sounds like every other gym in your area, this session helps you stand out without trying to become an influencer.

Module 03

Build a Team That Helps the Business Grow

If all your time is spent coaching, there's very little left for building the business itself. This session explains why building a gym entirely around freelancers often creates inconsistent standards, weaker accountability, and operational bottlenecks. More importantly, it shows you how to start buying back your time responsibly. You'll identify which tasks are genuinely growing the business and which ones are keeping you permanently busy. That means less firefighting, fewer late-night rota changes, fewer preventable interruptions, and more time spent improving the business instead of surviving inside it. The goal is creating enough operational stability that you can leave before the final session ends, stop coaching every Saturday, and stop mentally carrying the business 24/7.

Module 04

Keep Members Longer

Across MARCHON gyms, average monthly member loss has stayed at just 1.64% over the last 18 months. Significantly lower than what most independent gyms experience. This session breaks down the systems behind that. You'll learn how to spot disengaged members before they disappear, build stronger relationships, improve retention consistently, and create a gym culture that feels stable instead of constantly rotating. If retention currently feels random, reactive, or inconsistent, this session helps you create a repeatable process instead of constantly replacing members who leave. You cannot automate caring about people. But you can build systems that help people feel supported, connected, and engaged long term.

Module 05

Know Your Numbers, Grow With Confidence

If you're making business decisions without data, you're usually guessing. Even if you've never tracked KPIs properly before, this session shows you the handful of numbers that actually matter, and how to use them without turning your gym into a spreadsheet company. You'll learn what healthy benchmarks look like, how to identify where the business is leaking momentum, and how to tell whether the issue is pricing, lead generation, sales, retention, or inconsistent follow-up. The goal isn't collecting more data. It's finally knowing what to fix next instead of waking up every month wondering why the business still feels inconsistent.

Bonus · Free

Productivity Masterclass

Stop ending every week exhausted but still feeling behind. This session helps you structure your time around the work that actually moves the business forward instead of constantly reacting to staff questions, missed payments, cancellations, admin, and preventable problems. You do not need to fix everything at once. You just need a clearer understanding of what deserves your attention first.

Who It's For

Is this workshop for you?

This is for you if

  • You own an independent gym under £15k/month
  • You're still coaching most sessions yourself
  • You don't consistently track KPIs, retention, or conversion rates yet
  • The business feels reactive, stressful, or overly dependent on you
  • You know something needs to change but you're not sure where to start
  • You've looked at mentorships or agencies before but couldn't justify the cost yet

This is NOT for you if

  • You own a franchise or large chain
  • You're already past £30k/month and need advanced scaling strategies
  • You want somebody else to "fix the business" for you
  • You're unwilling to implement changes yourself
  • You're looking for overnight results without improving operations
From Hobby To Real Business

From a hobby to a real business.

"For the first time, I stopped second-guessing every decision and finally felt confident about where the business was heading."

Jonah went from 60-70 members at the wrong pricing structure to 210 members with 50-60 people consistently on trial. Society Coaching now has a 600-person waiting list for their new recovery space.

Jonah, Society Coaching, Reigate

"We didn't have a clue what we were doing in terms of hiring staff or actually running a business."

ASCEND launched with two founders doing everything themselves. Within a year: five staff, 142% revenue growth, and a third gym location planned.

Matt & Rob, ASCEND Brighton

"We were constantly emotionally reacting to everything happening in the gym instead of making calm, confident decisions based on actual numbers."

SIN Training grew from 72 clients to 195 in under two years after restructuring decision-making around systems and data instead of emotion.

Dale & Ryan, SIN Training
Get Instant Access

Everything you need to identify what's actually holding the gym back. £47.

£817 value
£47

One-time payment. Lifetime access.

  • Over 5 hours of practical training
  • Proven operational systems and frameworks
  • Real gym benchmarks and examples
  • Lifetime access
  • Bonus Productivity Masterclass
  • 14-day money-back guarantee
Get instant access

You do not need to overhaul the business overnight. You just need clarity on what to improve first.

Common Questions

Questions you're probably asking.

Most gym owners inside GON felt exactly the same before they started. That's why the workshop is broken into focused sessions you can work through gradually at your own pace. You get lifetime access, so there's no pressure to complete everything immediately. The goal isn't to rebuild your business in a weekend. It's to help you finally understand what deserves your attention first.

This workshop is designed to be an accessible starting point for gym owners who know something needs to change but aren't ready to spend thousands on mentorship or agencies. We'd rather help you gain clarity first than stay stuck because the next step feels financially out of reach.

Every gym has differences in delivery model, niche, pricing, and audience. But the underlying operational problems are usually very similar: owner dependency, pricing issues, inconsistent lead flow, poor retention, unclear systems, and lack of visibility over the numbers. This workshop focuses on those fundamentals.

This workshop won't magically fix your business overnight. But most owners immediately gain clarity around what's actually slowing the gym down and where to focus first. Go through the workshop, implement what feels relevant for your gym, and if you genuinely don't feel more clear or confident afterward, just email us within 14 days for a full refund.

Built By Gym Owners Who Still Run Gyms

Meet Jenz.

Jenz Robinson, co-founder of Gym Owner Network

"I made nearly every mistake a gym owner can make. I know what it's like to work ridiculous hours, constantly feel pressure, and still wonder why the business isn't giving you the freedom you thought it would."

Jenz Robinson co-founded GON after helping build MARCHON Gyms from a single site into a multi-location operation with 38+ employees and industry-leading retention.

He still works directly with gym owners every week and remains actively involved in operations across the network.

This workshop contains the same practical systems, benchmarks, and operational frameworks used inside the gyms every day. The gym owners who consistently improve systems, track numbers, follow up properly, and refine operations are usually the ones who grow fastest.

Jenz ✌

Your Move

Start fixing the right problems.

You already know something needs to change. The question is whether you keep trying random fixes and hoping things eventually improve, or spend £47 getting a much clearer understanding of what's actually creating the bottlenecks, pressure, and inconsistency inside the business.

500+ gym owners have already started. You do not need to fix everything overnight. You just need to stop guessing and start solving the right problems in the right order.

Get instant access · £47

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