GON Blog

Business insight for gym owners

Revenue benchmarks, pricing strategy, retention, and team, from inside the GON network.

Benchmarks

Small Group PT Benchmarks: Attrition, Lifespan, and Revenue

Real benchmarks from 500+ small group gyms: 2 to 3% monthly attrition, 18+ month member lifespan, and the revenue numbers behind them. See where your gym sits.

Jenz Robinson Jenz Robinson · 3 Jul 2026 · 7 min read
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Model

SGPT vs Group Classes: Why 1:6 Beats 1:12

Small group PT and group classes are different products, not different sizes. Compare coaching, pricing, retention, and margins, and see where 1:12 falls down.

Jenz Robinson Jenz Robinson · 3 Jul 2026 · 8 min read
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Pricing

Small Group Personal Training Pricing: What to Charge in 2026

How to price small group personal training: the per-session maths, membership structures, and why most SGPT gyms are 30% too cheap. With real gym numbers.

Jenz Robinson Jenz Robinson · 3 Jul 2026 · 8 min read
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Growth

Why More Leads Won't Fix Your Gym

Most struggling gyms have a model problem, not a leads problem. Here's how to tell which one you have, and why more marketing usually makes it worse.

Jenz Robinson Jenz Robinson · 3 Jul 2026 · 7 min read
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Business

Gym Owner Salary UK: What Gym Owners Actually Earn in 2026

Real owner income data from 500+ independent gyms: what UK gym owners actually earn, what drives the gap, and the Net Owner Benefit ranges to aim for.

Jenz Robinson Jenz Robinson · 1 May 2026 · 9 min read
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Retention

Gym Attrition Rate: What's Normal, What's Not, and How to Fix It

A good gym attrition rate is 2 to 3% a month. Most independent gyms run double that. How to measure yours, what's normal, and the fixes that work.

Jenz Robinson Jenz Robinson · 1 May 2026 · 7 min read
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Pricing

How to Raise Gym Membership Prices (Without Losing Members)

The step-by-step method for raising gym membership prices: fix the product first, communicate straight, give notice. With real results from 500+ gyms.

Jenz Robinson Jenz Robinson · 1 May 2026 · 7 min read
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