GON Blog
Revenue benchmarks, pricing strategy, retention, and team, from inside the GON network.
Real benchmarks from 500+ small group gyms: 2 to 3% monthly attrition, 18+ month member lifespan, and the revenue numbers behind them. See where your gym sits.
Read the article ModelSmall group PT and group classes are different products, not different sizes. Compare coaching, pricing, retention, and margins, and see where 1:12 falls down.
Read the article PricingHow to price small group personal training: the per-session maths, membership structures, and why most SGPT gyms are 30% too cheap. With real gym numbers.
Read the article GrowthMost struggling gyms have a model problem, not a leads problem. Here's how to tell which one you have, and why more marketing usually makes it worse.
Read the article BusinessReal owner income data from 500+ independent gyms: what UK gym owners actually earn, what drives the gap, and the Net Owner Benefit ranges to aim for.
Read the article RetentionA good gym attrition rate is 2 to 3% a month. Most independent gyms run double that. How to measure yours, what's normal, and the fixes that work.
Read the article PricingThe step-by-step method for raising gym membership prices: fix the product first, communicate straight, give notice. With real results from 500+ gyms.
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